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How we Negotiate (Part 2)

Updated: Aug 18, 2022

When it comes to negotiating your purchase, Ludgrove carries out a detailed assessment of nearby comparable property sales and we use these when we negotiate. This information gives us a competitive edge over other buyers and ensures you are best placed to achieve value for money.

Factors we consider include:

  • Property size (Sq ft).

  • Tenure (Freehold/Leasehold).

  • Achieved sale price in £/Sq foot terms.

  • Facilities (bedrooms, bathrooms, media room, wine room, gym, swimming pool, utility etc).

  • Features (interior designed, underfloor hearing, ceiling speakers, fitted wardrobes etc).

  • Property condition (eg immaculate, turnkey, in need of renovation etc).

  • Ceiling Height.

  • Lateral Space.

  • Outside space (garden, roof terrace, patio).

  • Plot Size.

  • Views

  • Aspect (South, West etc).

  • Potential to add value through Planning.

  • Inability to add value through planning (refused applications, changes in local planning policy etc)

Below is a sample Comparable Sales Report:

Valuing a Property: Ludgrove
Understanding the nature of nearby historic property sales identifies value for money and gives us an edge over competing buyers.

If you'd like to find out how we can save you time and money on your property search, please contact Ludgrove.

Fraser Slater

Chief Executive

Ludgrove Property

43 Berkeley Square 


London W1J 5AP

Tel: 0207 889 2860



Disclaimer: Ludgrove Property Limited is not authorised or regulated by the Financial Conduct Authority (FCA) and we do not provide any financial or investment advice.  We recommend that any property investor seeks appropriate professional advice before entering into any contract, and we would also advise that the value of any investment can go down as well as up and that you might not get back what you put in. You may have difficulty selling a property investment at a reasonable price and in some circumstances it might be difficult to sell at any price. We would urge you not to invest unless you have carefully thought about whether you can afford it and whether it is right for you, and if necessary to consult with a professional advisor in accordance with the Financial Services and Markets Act 2000. All information is provided strictly as a guide only, is subject to change without prior notice and does not constitute an offer of investment. This website should not be regarded as an offer or solicitation to conduct investment business, as defined by the Financial Services and Markets Act 2000. Investors who are resident in or citizens of countries other than the United Kingdom may be subject to local restrictions. In particular, no offer or invitation is made to any US persons (being residents of the United States of America or partnerships or corporations organised under the laws of the United States of America or any state, territory or possession thereof), who are excluded from the services offered in this site. The information on this website has been obtained from sources which we believe to be reliable and accurate, but without further investigation this cannot be warranted.

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